Accessible via desktop, tablet and phone, the site enables anyone around the world to explore Abbey Road via more than 150 different 360-degree photospheres. We also 3-D scanned the space to enable an enhanced Streetview experience. Visitors can see YouTube videos and archival images right where they originally happened, read about Abbey Road’s rich history, or play with pioneering equipment in specially designed interactive gadgets. They can even be led around the studios on audio tours, and download tracks created in Abbey Road via Google Play. In total, there is over three hours of content to enjoy on the site.

In the first week, 1.5 million people stepped inside Abbey Road, spending 100,538 hours there - a figure equivalent to over 11 years - with an average dwell time of 4.49 minutes on desktop. The project generated over 12k twitter mentions, 300k organic clicks from Facebook, and over 800 mentions in news and blogs, including a segment on Sky News and double page spreads in UK commuter newspaper The Metro.