A site that enables visitors to explore the studios via their mobile, using gyroscopic technology, and discover more than 150 different 360-degree panos. Visitors can see YouTube videos and archival images right where they originally happened, read about Abbey Road’s rich history, or play with mobile versions of pioneering equipment in specially designed interactive gadgets. You can be led around the studios on narrated audio tours, and download tracks created in Abbey Road directly to your phone via Google Play. In total, there is over three hours of content to enjoy on the site.

In the first week, 1.5 million people stepped inside Abbey Road, spending 100,538 hours there - a figure equivalent to over 11 years. Mobile accounted for 40% of visitors, with approx 800,000 sessions on mobile ultimately driving Google's goal to make Abbey Road universally accessible on any device. The project generated over 12k twitter mentions, 300k organic clicks from Facebook, and over 800 mentions in news and blogs, including a segment on Sky News and double page spreads in UK commuter newspaper The Metro.