Cannes Lions

Anthem

FACEBOOK, Menlo Park / FACEBOOK / 2017

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Film
Presentation Image

Overview

Entries

Credits

Overview

Description

With a flick of the thumb people feel a gamut of emotions through mobile video. And those emotions motivate action. This gives businesses partnering with Facebook the unique opportunity to build brands based not just on mutual connections but relevant emotions that lead to measurable results. Using Facebook's iconic "reactions" as a consistent visual device, we brought those relevant emotions to life to demonstrate the many ways mobile video ads can move people. The promise: that you can "make people laugh, cry, wow and buy" as you build your brand with Facebook, Instagram and Audience Network.

Execution

This brand video kicked off the global, itegrated campaign. It appeared prominently on the dedicated campaign landing page and was featured on the Facebook Business channel on YouTube. The video was also used in events aimed specifically at advertisers and as a salestool with clients. The campaign launched in early April of 2017 and will continue through the year.

Outcome

This video was used as part of a multi-media campaign that launched in early April, 2017. Due to award submission deadlines, it is too early to provide significant results.

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