We wanted OwnVoice to be accessible by as many people as possible, so we designed it to live on three platforms:•a website, which allows people to record voices at their computer and invite others to contribute on their computers.•a mobile app, which allows people to record voices directly on their Nokia phones.•a Facebook app, which allows people to invite their Facebook friends to contribute their voices by recording right into the browser.These invitations were our media; they spread word of both OwnVoice and NOKIA’s SatNav simultaneously to social groups and families around the world.And because the media idea is baked in to the product, it didn’t end. In fact, as more users adopt the service, the user base is increasing at a higher rate each week.

Despite nearly no paid media budget, OwnVoice has been adopted by over 1.2 million people in its first few months of release, far exceeding expectations.In addition, Own Voice contributed significantly to tripling the number of Smartphone users using NOKIA’s SatNav – a key business milestone that puts NOKIA’s SatNav up there as one of the key global players.Own Voice is being held up as an example of how a social media idea can be seamlessly built in to a product experience that consumers appreciate, while living out NOKIA’s brand promise of Connecting People.