Cannes Lions
PROXIMITY GERMANY, Hamburg / PANASONIC / 2007
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Description
The customer would like an attention-grabbing banner campaign for the launch of its new hi-fi units.
Pride, grief, happiness. Music plays an important part in people’s lives, especially at emotional times. Music is the soundtrack of life. This is what we strive to show in some highly emotional images. People are familiar with the situation they see and immediately hear the music to match it playing in their head. We can do very well without banners blaring sound effects, but not without top-quality hi-fi units from Panasonic.
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