Squarespace is a technology platform that makes it easy to build a website or online store. For the 2023 Super Bowl, our brief was to create a standout advertising moment on and around the game to drive brand recognition, comprehension and conversation, all while showcasing our elevated aesthetic point of view.

Influenced by the analog psychedelia of 1970s science fiction, the music layers modular synths and drones on top of an orchestral film score.

The work generated over 200 million media impressions and drove over 250,000 visits to squarespace.com on Super Bowl Sunday. It also created a massive swell of activity on social media, leading to Adam Driver trending on Twitter and the campaign line “a website that makes websites” becoming a meme.