Cannes Lions

Make It Stand Out

SQUARESPACE, New York / SQUARESPACE / 2018

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Overview

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Credits

Overview

Description

In this day and age everyone has some sort of side hustle or passion project. So how do you stand out in a sea of sameness? We took this insight and turned it into our Make it Stand Out campaign platform. Using real data and research we confronted targeted audiences around the world of the importance of differentiating yourself from the crowd.

Execution

In one month, we compiled and vetted hundreds of stats across major industries in multiple countries and cities. This led to 3 distinct broadcast 30 sec spots with cut downs for online and social. We also created over 100 individual data driven pieces of creative to be used in social, digital, OOH and Print. This campaign spanned the US, UK, Australia and Canada.

Outcome

Our Make it Stand Out campaign successfully grew brand awareness local and international markets. With over 1 billion impressions we had of our biggest Q3 and Q4 revenue quarters in company history.

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