The product being offered is Wireless Local Area Network technology which allows devices such as Laptops and PDAs to be connected to a network without the need for wired connection, allowing people to move freely whilst remaining connected to their network.Using an engaging, fold-out, floor plan, the creative concept demonstrates this freedom to work in a way that is relevant to the target’s environment by attaching a peel-and-replace sticker of a schoolchild in the case of the education piece, and a doctor in the healthcare piece, so as to invite interaction.

The campaign achieved a response rate of 2.88%, which had, in turn, a sales conversion rate of 29%.