To get new customers for Sunrise ADSL, the broadband internet connection, Sunrise created various special offers. The first offer was a starting package for people who wanted to surf the net faster (see ADSL Fly). The second one was for people who wanted to profit doubly via ADSL (see ADSL Doubleclick). The third was a new ADSL product for people who hardly ever surf (ADSL Stupid). The three offers were each promoted with an individual over page banner (Fly, Doubleclick, Stupid). The over pagers had a stunning impact in a quite hard market. See the three banners at: www.futurecom.ch/awards/adsl