The sunrise Telephone Posters achieved results that were far beyond expectations. Due to their placement in the three main train stations of the country, they gained huge attention. On top, the Swiss media wrote about the unusual placards, which created an additional free advertising effect for sunrise.

Facts and figures: - approximately 6'500 persons used the three telephones - during 3 weeks the phones were used for all in all 252 hours - 16'501 (!) new ADSL clients could be won for sunrise in only a few weeks.