The Swiss telecom picture is stamped by the monopoly position of the previous state-owned provider Swisscom. The Sunrise offer is therefore radical because it offers Internet access for free, although the company itself must pay for the state service. The offer is a genuine revolution in the telecom market. That’s why in the first teaser phase the revolutionary movement “freeintenet.ch” was created. The group made direct contact with the public through actions on the street, by collecting signatures on the microsite, with films on YouTube carrying the web address and of course with blogs.

271,917 visitors to the website www.freeinternet.ch. Over 30,000 sympathizers left their signature on the website. 53 blogs took up the topic. 1,000 people per day applied for the bundle offer. The number of orders increased five times since the beginning of the offer. The Sunrise call center broke down because of the influx of calls in such a short time. The promotion was extended one month because of its overwhelming success.