Cannes Lions

NETWORK SECURITY

OGILVY INTERACTIVE WORLDWIDE, Frankfurt / CISCO / 2005

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An ironic mechanic allows target audiences to experience the 'fun of hacking' – and the fatal openness of a hacked infrastructure. A series of ten banners led users to the desktop of the hacker 'Bruno H'. Here they can read the actual weblog entry of Bruno describing an attack on a Cisco-secured "self-defending network". They can explore the hacker's files – eg private emails, photos, hacker tools, stolen data -watch the hacker via webcam, and see other intruders in real-time in the 'intrusion detector'. By exploring the desktop, technical and business decision makers in enterprises learn all about security threats and Cisco security solutions.

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