By producing a “Super-skilled Band of Junior high school girls” as a branded contents, young fans were gathered.

The high quality of the complete music was split into 8 pieces so that even junior high school girls can play with ease.

Also, the band appearance, 5 girls for the guitar parts and 3 girls for the drum parts, gave an extremely strong impression to the audiences.

? In March 2015, a mysterious band formed by 8 junior high school girls, "5572320" made its debut from one of the largest Japanese record companies, Sony Music.

Within a week after the publicity of the Music Video, marked about 2,000,000 times of view. The music was also ranked 5th in iTunes.

? Two weeks hence, an announcement was made that the band name, "5572320" is a Japanese play on words of the product name, "COCONUT SABLE". Following this announcement, over 50,000 Tweets to support the product & the band were coming in primarily from younger generation.

? The branded content incurring no media costs is still quite active. Currently, the band is working towards their third single. Also, sales of the product is steadily increasing.

< Play counts of the Music Video (MV) >

Within a week after the publicity of the MV, marked about 2,000,000 times

The music was also ranked 5th in iTunes.

< News on the band >

The band has been taken up by various medias like CNN, Yahoo! & Fuji Television etc. of 39 countries world-wide.

< Number of tweets by the youth / March only >

67,518 tweets

< Number of reaches entirety on SNS / March only >

63,190,000 impressions

< Sales volume of the product >

Despite of not making any changes in the product itself, Sales of “coconut sable” as of March 2015 have achieved to 133% against that as of the previous month.