Cannes Lions

MEDICAL-GRADE NETWORK

OGILVYONE , Toronto / CISCO / 2006

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Overview

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Credits

Overview

Outcome

The campaign generated 327 leads, of which 125 had an established budget and a plan to implement within the next year. Although there are 1300 hospitals in Canada, with the amount of consolidation for technology purchasing in the healthcare industry, the final leads total represents a large portion of the target market. Due to lengthy sales cycles, the exact return on investment cannot be calculated; however, based on average close rates and deal sizes, the ROI of the program is expected to be 48:1. The campaign has made a significant contribution to Cisco’s annual lead generation goal.

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