Cisco asked us to change the way people interact with their brand by leveraging our web TV show, Cool in Your Code, “airing” on Timesonline.co.uk. Our show unzips London, Postcode by Postcode, providing an insider’s look at what’s cool and undiscovered. Cisco needed a break-through way to extend its Human Network positioning and attract The Times’ young, affluent web audience. We created the Cisco Culture Code where the hosts show how diverse Londoners are connected through Cisco technology. By combining Cisco’s brand benefits with people’s lifestyles we created content that engages audiences. In effect, we’ve brought the brand to life.