List Segmentation200 of America's top ad agency Creative Directors.Offer The initial piece is a large, imposing red box. Included is a special, limited-edition book, a variety of useful information, and the opportunity to get a free product.

Excellence in production was critical and the initial mailing was carefully crafted to open dramatically. As each piece is extracted, the next piece is revealed.The fulfillment device was delivered in a large metal "toolbox" with a raised metallic product logo on the outside, the box contained the Adobe InDesign 2.0 product as well as a series of white papers and other publications put together in a red metallic binder.

From the original audience of 200 top Creative Directors, 32% called the sales team. Of those who called, 70% scheduled demonstrations. Overall, the campaign resulted in a 22% success rate.