Cannes Lions

Gravity Cat

TOHOKUSHINSHA FILM CORPORATION, Tokyo / SONY / 2017

Presentation Image
Film
Film

Overview

Entries

Credits

Overview

Description

Our idea is to make a cat video in the new laws of gravity beyond Newton’s laws.

To communicate the fun of gravity changes, We made live-action film featuring a girl and her cat running freely across the walls and ceiling in the real world.

Execution

We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers question and wonder how it was made, and to give them the wow factor.

The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”

Outcome

01.The most LIKEs in history on PlayStation Japan channel.

02.Over 3 million views on Youtube and social medias.

03.Over 270 articles in the world.

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