Cannes Lions

Experience Amazing

MCGARRYBOWEN, New York / INTEL / 2016

Film
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Overview

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Overview

Description

In this film, we see a series of vignettes set against Beethoven’s Symphony No. 5, which has been re-mixed with the audio mnemonic of the company.

Every time we hear a “bong” there’s a logo “swirl” that overlays an amazing and beautiful experience fueled by the company’s technology—everything from an interactive dance performance powered by RealSense technology, to a revolutionary projection mapping installation by artist Nobumichi Asai, to the printing of affordable 3D prosthetics, to robotics that can help re-teach the brains of paralyzed patients to walk again.

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