Because the promotional section was done in similar style to the Nokia editorial coverage, the campaign blended in easily with the editorial piece. This was achieved by producing a double page spread where the photo was made in Art Deco style with all models equipped with different Nokia Fashion range handset. In the ad, the reverse of four perforated foldable pages featured the phones and their USPs for the readers to tear off and save.

"This is a fantastic new development; the ability to reach six million women who buy into the Marie Claire brand promise across Europe via one contact point. The project was an exciting media first for IPC Media and we are thrilled to work with Nokia as they continue to lead the way in innovation." Jackie Newcombe, Publishing Director, Marie Claire (UK).