The target is young, urban and sophisticated, mainly young professionals. It’s an original mobile phone for people who are different, who pay attention to detail, design and exclusivity, who see life from different angles.We presented a concept for the launch campaign of Nokia Prism that covers both the online and the offline universe, supported in a multimedia strategy that also uses brand new mobile technology.The consumer is invited to take a picture of a Nokia Prism image with his mobile in order to participate in a contest where he can win Nokia Prism prizes.The consumer sends the photo from his mobile to an email address and gets a code to participate online. At the Nokia Prism site, the consumer finds if he won an instant prize and is invited to further participate by uploading a photo where he shows that he sees life from different angles.