Cannes Lions

NETWORKING EQUIPMENT

OGILVYONE WORLDWIDE, London / CISCO / 2006

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Overview

Outcome

The business-to-business IT sector is a difficult one because the products themselves generate little interest, except among IT executives, and there is a lot of competition. To have achieved a response rate of 4.6%, therefore, was very satisfying and surpassed client’s expectations.

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Timeless Value

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2024, FUJI FILM

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