Complex IT concepts are usually unreachable for those who aren’t inserted in a niched part of the tech world. Yet, communicating these concepts is essential to democratize knowledge and drive tech closer to humans. This is exactly what our team accomplished when creating this spot for Cisco. We developed metaphors using relatable real-world objects to engage the viewer.

The variety of visual narratives creates tension and contrast in visuals, translating to the pace at which things happen. What begins as more chaotic slows down with time, while Cisco’s expertise and service are inserted into the scene.

This project required over a dozen different visual looks and rendering styles to tell the story of different cloud applications. Therefore, we employed a multitude of softwares best suited to the look and artist’s skillset to create the diverse renders. The variety of 3D tools for this project included Maya, Houdini, and Cinema 4D. Rather than developing one themed effect which would evolve visually over the course of the spot there were several effects, each with their own unique challenges.

The film premiered at the massive Cisco Live conference on March 30, 2021 then had a national TV broadcast beginning in April.