Panasonic's NanoE (in Japanese NANOII) is advanced air purifier technology.We make the ad jingle, "SUGOII NANOII" on this campaign.The words "SUGOII" and "NANOII" rhyme.SUGOI means "Amazing" or "Great!" in Japanese.People listen to this ad jingle on TV commercial and watch the typeface of the poster ads. This radio commercial aims to impress the audience.