Spikes Asia

Intel Robot Hand Shadow Puppet Play

INNOKIDS COMMUNICATIONS, Beijing / INTEL CHINA / 2017

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Overview

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Credits

Overview

Background

Many people’s impression of Intel is that it produces computer chips. However, Intel, has been engaged in research and exploration in the field of AI for years. To build this awareness and enhance Intel brand association with AI technology among young people in a short period of time, we not only need a big creative idea, but also the most influential medias.

Execution

Before and after our episode was broadcasting on HNTV , from 3rd, August to 7th,August. we were co-promoted in Micro-Blog and KOLs with MY FUTURE TV.

Before and after our Robot Hand X Shadow play video was launching, from 16th, August to 31st, August, we activated some most popular KOLs, to promote Intel brand and AI technology image to their followers.

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2021, APPLE

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