Cannes Lions

SAMSUNG COLOUR LASER PRINTER

CHEIL COMMUNICATIONS AMERICA, Ridgefield Park / SAMSUNG / 2004

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The Samsung CLP 500 laser colour printer is aimed at both small and large companies. The communication objective is to draw attention to its long list of features which do not come as standard on other laser colour printers. In addition, because Samsung doesn’t have a history in the colour printer business, we had to emphasise this printer’s strong colour capabilities.

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