Cannes Lions
CHEIL WORLDWIDE, Seoul / SAMSUNG / 2011
Overview
Entries
Credits
Description
Having "Connectivity" as our key motif, expand user interaction through simple Wave games.
Execution
As a campaign for those who are into social network services, we provided a Facebook application that delivers fun factors for our target audience, to increase brand awareness that will eventually increase the traffic to our Fanpage, as well as keeping the positive attitude toward our Wave product.
Outcome
Total achievement in 8 weeks:- Created 277,247 waves.
- 46,891 campaign participants.- 15,424 feeds published.- 69,420 monthly active users.- 48,000 Facebook Wave Fanpage fans.
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