Cannes Lions

ONLINE APPLICATION

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Having "Connectivity" as our key motif, expand user interaction through simple Wave games.

Execution

As a campaign for those who are into social network services, we provided a Facebook application that delivers fun factors for our target audience, to increase brand awareness that will eventually increase the traffic to our Fanpage, as well as keeping the positive attitude toward our Wave product.

Outcome

Total achievement in 8 weeks:- Created 277,247 waves.

- 46,891 campaign participants.- 15,424 feeds published.- 69,420 monthly active users.- 48,000 Facebook Wave Fanpage fans.

Similar Campaigns

12 items

No reflections

LEO BURNETT , Frankfurt

No reflections

2021, SAMSUNG

(opens in a new tab)