After the devastating 3.11 earthquake and tsunami all the Japanese people were looking for an uplifting experience. Galaxy is a brand that evolved in many aspects of technology to connect the hearts of people.

Our strategy was to involve and empower Japan with warmth and the importance of bonding, by conducting the world’s first challenge that best expressed the innovative GALAXY S II.The Space Balloon Project is the world’s first ever real time communication challenge in space. Also, not just ending as a merchandise demonstration, but rising to become the world’s highest-altitude interactive media development.

We coordinated with many SNS and Ustream to make the SPACE BALLOON PROJECT come true.The GALAXY S II was attached to a meteorological balloon and its 90 minute flight to space was streamed live. During the flight many heartfelt messages to enlighten Japan, gathered from all sorts of SNS, were shown on GALAXY S II’s beautiful display in space, many posted live.The experience expanded widely through SNS in only 3 days, and was featured in many Japanese TV news, American news such as ABC and KXTV, and even broke the Ustream Asia viewing record.

-1.22m page views (1 month after the launch of the campaign site.)-Over 380,000 unique viewers of the USTREAM live stream of balloon flights.-(Officially the new USTREAM Asia record for a short-term show)-Total tweets regarding the project: 89,000-Many Japanese TV news shows, American ABC national and KXTV aired stories about the project, and more than 300 web articles were posted.-GALAXY S II’s initial sales in Japan recorded global-best among SAMSUNG.