To hype the new Samsung Gear VR headset and LeBron's "Uninterrupted" VR experience, fans are invited into LeBron’s world as he grinds to bring a championship ring to his hometown of Cleveland. We follow LeBron as he goes to work, both on and off the court, paralleled by the gritty nature and work ethic of the city of Cleveland. They are united in a common goal: to do whatever it takes to win. Cinematically, the series of whip cuts help blend the two worlds together, emphasizing the unity between LeBron and the city of Cleveland as they seek the city’s first sports championship in over 50 years. The spot’s tenor is matched by its music - a hard-edged Public Enemy track from the early 1990’s that is as equally motivational as it is blue-collar.