We wanted people to invest themselves into the spirit of Valentine’s Day by sending their loved ones something more than just a text or email. We wanted people to give each other pieces of themselves and emotion in the form of Love Notes.

We invited people to send valentines to their loved ones on GALAXYLoveNote.com by uploading or selecting a themed image that would physically arrive in the mail for Valentine’s Day. We also helped create Love Notes playlists on Grooveshark so people could send the perfect song to someone they care about. We even enlisted other media to send special love-themed stories in the New York Times and special Love Note episodes of WhoWhatWear sending out their love on the GALAXY Note. Thanks to like celebrities like Florence and the Machine, Tony Hawk, Samantha Ronson, Kelly Rowland and others sharing content, the campaign spread via word-of-mouth and social media.

Helping Samsung Mobile sell over 5 million GALAXY Note devices in 5 months, the Galaxy Love Note campaign generated some amazing results:•Over 95K Love Notes sent•Over 1.1M visits to the microsite in less than 45 days•30m people reached through talent sharing on Social Platform (Talent's include: Florence+the Machine, Kelly Rowland, Tony Hawk, Ivanka Trump)•In 12 custom-created videos featuring celebrities and amateurs alike, generated over 800k views on YouTube