Cannes Lions

F300 MOBILE PHONE

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2008

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A new virtual desktop device - 'try before you buy' communication tactics - for the Samsung Ultra Slim Mobile Phone.

Interact with the virtual mobile phone and explore its primary features of mp3 player, voice calls VOIP, SMS, and UI - then take advantage of FREE calls and SMS made from the application to any physical mobile phone.

An innovative concept in marketing Samsung technologies - exploring Widget API / applications as a new phase in their marketing communications - from the web to the desktop - a Widget application with functionality that acts as a CRM tool and New Product Launch initiative.

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