Cannes Lions
RAPP COLLINS, Paris / SONY / 2003
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Description
Our floor-covering samples in a PlayStation mailing!Each sample is named after one of the great ATP tournament venues. Thus the benefit becomes tangible, concrete: with this game, the greatest matches are played in your home.
Outcome
An effective mailing.Mailing perceived very positively :82% memorisation amongst PS2 owners.5% transformation, including 3% return on reimbursement offer.
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