Cannes Lions
Y&R, New York / LG / 2010
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To showcase the cinema-like quality of the sound and picture of the LG EnV Touch phone, this spot takes classic film scenes involving cars –from the Thunderbird of “Thelma and Louise” to the “Little Miss Sunshine” VW microbus to a trio of speeding cars right out of “Ronin” - and miniaturizes them to cell phone scale. The frenzy of speeding cars builds until their final destination is revealed – a “drive-in” theatre with an LG EnV phone as oversized screen.
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