We engaged creativity by frightening and amusing, but above all, by communicating in an unlikely way in an unlikely place. With that strategy in mind, the video showed Patricia’s character in several frightful situations, surrounded by that awe-inspiring atmosphere so characteristic of the series. The video board was placed in the restrooms of the finest bars and pubs around. That’s how we managed to slip the new series in our consumer’s life in a fun and striking way.

Happy client, series inserted in the routine of thousands of consumers, spontaneous media and word-of-mouth. That is it. That’s how Medium gained a place in the heart of Brazilians.