Cannes Lions

SONY PLAYSTATION

TBWA\ESPAÑA, Madrid / SONY / 2014

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Overview

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Credits

Overview

Description

Simplify the technological side of an AR (augmented reality) game for children.

Execution

Generating a language unique for the children that can turn also in a game, in a secret way that adult cannot afford.

Outcome

More than 5,000 visits to our event.

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