Cannes Lions

SYPHON FILTER GAME

TEQUILA\, Los Angeles / SONY / 2005

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Overview

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Overview

Description

We wanted to create a unit that would drag the user into the covert world of Syphon Filter. Through use of video, sound and animation we were able to capture a personal, more immersive feeling and found a way of conveying information about the games features and back-story in the voice of the game itself. By intriguing the users in this way we wanted to increase their feeling of involvement and were able to use this as a call to action that would propel them onto the larger online campaign that held vital clues to the games narrative.

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