Cannes Lions

PLAYSTATION 2 GAME CONSOLE

OGILVY INTERACTIVE WORLDWIDE, Frankfurt / SONY / 2005

Awards:

2 Shortlisted Cannes Lions
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New characters conquer the Internet: Robogirl, Wobbler, Winner and Laughing Mouth. They make the new PlayStation claim "fun, anyone?" come alive. Each banner ad invites the user to interact with the characters in a way that corresponds to the specific website: on sites like MTV the user makes Robogirl dance by moving the mouse over the banner; on Lycos, the cheeky bird shoplifts the button "Entertainment" from the main menu.

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