Media should carry the excitement and fun experience to where the youths are, and where the sales take place. Examples include the iPod trail bus: 'Come experience the iPod!'; bus shelters and outdoor retail sites: 'The cool iPod'; and in magazines: 'The cute iPod mini'.

iPod is now THE most popular MP3 player in Taiwan. Its look and style have become cool fashion symbols. Especially after the first launch of iPod mini in Taiwan, stocks were depleted within a very short period of time.