PUBLICIS COMMUNICATIONS, Gurgaon / HEWLET-PACKARD / 2011
Noah's Ark was the largest man made structure to have saved all forms of life on earth. The idea was to tell the consumer that 32 GB Thumb Drive from HP can save everything from the smallest data file to the largest data file. So the spot uses the concept of this Ark as a metaphor to convey the exceptionally large data saving capacity of 32 GB Thumb Drive from HP, which is hugely beneficial for businesses.
MODEM MEDIA , London
GOODBY SILVERSTEIN & PARTNERS, San francisco