Cannes Lions

THUMB DRIVE

PUBLICIS COMMUNICATIONS, Gurgaon / HEWLET-PACKARD / 2011

Overview

Entries

Credits

Overview

Description

Noah's Ark was the largest man made structure to have saved all forms of life on earth. The idea was to tell the consumer that 32 GB Thumb Drive from HP can save everything from the smallest data file to the largest data file. So the spot uses the concept of this Ark as a metaphor to convey the exceptionally large data saving capacity of 32 GB Thumb Drive from HP, which is hugely beneficial for businesses.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Team In Flight

INTEL CORPORATION, Santa clara

Team In Flight

2018, INTEL

(opens in a new tab)