We generated both onsite and online attention, with an estimated 3.5 million impressions from Twitter alone. The exhibit was able to drive awareness for the audiobook, with the number of searches peaking during actual exhibit hours. Seven percent of the thousands who attended the exhibit downloaded the app afterwards.

We distilled the novel’s 64 chapters into a collection of essential quotes, making it more accessible while encouraging further exploration of the book. The simplicity of touch as the gesture to activate the portraits also makes the work less intimidating.