Cannes Lions

MARY DAY

NEWSUN/JWT ADVERTISING, Guangzhou / HUAWEI / 2014

Case Film

Overview

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Credits

Overview

Description

The X1 device in this film initiates the romantic story between two characters; Mary Day, a stylish girl with style from the 70’s and Jose, a hot air balloon pilot, with a great sense of humor, energetic and funny. The story begins with a “bag switching” incident at the local train station, where his and Mary’s were exchanged. It is from this point that the rest of her vacation changes. Jose uses this opportunity to meet a beautiful lady by calling her on his Huawei X1 device. From this moment forward their relationship grows from an argument about the bags to love at first video chat through this device. As he helps Mary understand the functions, their liking for each other grows and she becomes more comfortable with him. Jose shows her how the device is portable, ultra-thin, reverse-charging, has a long lasting battery, high speed internet access and more. Jose has in the end, gone beyond what a first date is typically like, by using a device that has exceeded limits.

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