Google needed to create a film that would show the world how Glass really feels and how surprisingly simple it is. The creative challenge was to capture the right mix of the ordinary and the extraordinary moments in our lives that can be captured and enhanced by using Glass. The technical challenge was to fully embrace the POV nature of Glass’ camera - in the storytelling, in the use of this new device, and the integration of its interface.

All footage was captured through Glass and the user interface reproduces exactly how the product works and feels.

The film got 4M views within 24 hours (20M to date), and quickly became Google’s most viral video, taking the top spot from our initial concept video ‘Project Glass: One Day’ launched in April 2012.