Spikes Asia

Faster fashion

FCB SHANGHAI, Shanghai / TENCENT / 2017

Case Film
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Overview

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Credits

Overview

Background

Tencent YouTu Lab, an AI research lab under Tencent focusing

on machine learning is looking for opportunity to leverage

Tencent's leading social platforms to develop advanced technologies

and applications in different areas.

Execution

Through facial recognition technology, Yong identified two billion

photos of millennial users from the hundreds of billions of other

photos with an age variance of not more than three years. Yong is able

to distinguish users' clothing from a multitude of varied backgrounds

with 95% accuracy. Yong then decodes these images into data, identifying

the exact color, shape, and pattern of the emerging trend. With a matter of

minutes, Yong then outputs his learning into a design. And a new collection

of fashion concepts by Yong, emerges.

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