Cannes Lions

B2B COMPUTER SOFTWARE

EURO RSCG 4D, Rio De Janeiro / INTEL / 2006

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Overview

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Credits

Overview

Outcome

In addition to creating a valuable database and strike a relationship with this important target, Intel brought knowledge to this audience, captivating it with a services program.

Between 2002 and 2005, there were over 160,000 registrants (126,000 in Brazil and 35,000 in Mexico). Communication with this audience generated over 3 million of sent e-mail messages. Many IT and Business professionals posted the courses they completed in the Next Generation Center in their CVs. Definitely, NGC certificates are renowned and valued in the market.

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