Cannes Lions

Huawei MateBook X | Freelancer

FILMMASTER, Milan / HUAWEI / 2018

Film

Overview

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Credits

Overview

Description

We made this campaign to launch the new Huawei Matebook X in 4 European countries. An extremely innovative product, that compete with the Apple laptops, was calling for an approach with the target on the center. That is why we chose the freelancers as the main characters of our campaign. A campaign that while making an ode to these almost invisible protagonists of the workplace landscape, it also explains the revolutionary product features of the Matebook X.

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