SnapchatRun is the first interactive and ephemeral race on Snapchat.

• During 24 hours, 250 snaps were published in a story (Snapchat feature), composing a unique stop-motion running path: a run shot in point of view throughout Paris streets.

• Every second a new snap appeared, making the user running normally.

• Then, the Snapchat feature called “story” was twisted. As it’s possible to move on the next picture by tapping on the screen, this idea had been transformed into a real competition: the users had to sprint ON their screen… with their fingers!

• By tapping on the screen, the snaps switched quicker, making the player running faster.

The first 5 finishers could win a Talkband B2 by tweeting the code indicated on the last snap.

In only 24 hours, and with no media investment (except CTA post on Huawei Twitter and Facebook pages)

• The snaps were seen 75 000 times

• 91% of those who began the run finished it

• The followers base on Snapchat had tripled

• The idea had been Paris trending topic on Twitter

• It had become a best case of Snapchat use shown in communication schools.

• Originally only created for the French community, this operation was relayed all over the world (UK, USA, Canada, India, Singapore…).