Shopping for a printer is confusing (and boring). Our challenge with Discover Your Epsonality was to make the process understandable and entertaining.

For weeks we researched the printers, differentiated them based on tech specs, key features, price and, of course, Epsonality. We developed unique “personas” for each, so you could easily relate to them. Then, we formulated an algorithm that tied functionality to the personas, helping define your printing needs. Rather than presenting you with long, confusing lists of specialized features, we translated esoteric information into clear, comprehensible animations that relate to the everyday, and we let you choose your own path to explore. There is no single point of entry at the Epsonality Laboratory.

The sliders and the printer chooser let you discover, change your mind and fine-tune your choices. Roam around, home in on features, print out information (since you can’t bring your computer to the store) and review side-by-side comparisons. The scalable build also allows for the introduction of new products. Epson.com – where you can make your purchase – is a click away. The journey doesn’t end there though. Once you’ve revealed your true Epsonality, you can share it with friends or “feed” it with all sorts of inspiring material that fits your interests – be they photo-centric, art-oriented or entrepreneurial.