Cannes Lions
HEAD LONDON / RESEARCH MACHINES / 2006
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This interactive guide is designed to help teachers and IT co-ordinators in UK primary schools understand the different kinds of computers and networking options available to them. It showcases different computers such as laptops, notebooks, desktops etc, within the context of a school to show how and where each model can be used most effectively. By allowing teachers to discover interactive features, as well as serious product information, the piece has dual appeal as informative brochure-wear and as a fun viral piece. Results show that it has functioned exceptionally well on both levels with its target audience since the launch.
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