In LA and Vancouver, we designed and built extensive 2D and 3D elements and the floating camera effect were all elegantly composited to reflect the level of perfection one expects from anything involving Apple.

The cityscape combines a digital matte painting into drone footage of a city. The characters -- woman in bed, yoga woman, surfer, man in street scene, tennis player -- were shot against greenscreen. Their environments were a combination of CG and live action plates.

The forest scene was the result of multiple plates we stitched together -- an all-CG bear, a helicopter shot against greenscreen with photoreal CG rotors, the rescuer and the rescued person were also shot against greenscreen and composited into the scene.

The Space Station and talent was shot on a stage with a very small front capsule subsequently composited onto the CG spaceship designed in-house (based on the real space station).