Each of these three films in this campaign shows HP’s commitment to constantly rethinking the ways things are done. ‘Parallel lives’ shows how HP is rethinking what materials are used to create their hardware, and making them more sustainable. ‘Printing Trees’ shows how they are rethinking the entire printing process, and that printing can in fact lead to planting. ‘Orchestra’ focuses on the need to rethink the personnel within the company and the importance that HP places on different types of diverse thinking.