Every office has one employee that is so productive they put everybody else to shame. In this Direct Response TV campaign, we showcase "Clay" and his innate "talent" (he has twelve fingers). Clay reigns as office superstar, that is until the new Dell PCs arrive. Now everybody in the office enjoys a heightened level of productivity. Just like Clay.

"Clay" resonated with the target as it is the best performing Dell TV spot targeting small businesses to date.